Belvedere Is Making Sure That James Bond Will Actually Drink A Vodka Martini In The New ‘Spectre’ Movie

Belvedere, the luxury vodka brand owned by the LVMH Group, is partnering with the next movie in the James Bond franchise, “Spectre.”
Harnessing Bond’s penchant for vodka martinis and his iconic “Shaken, not stirred” line, Belvedere becomes the official vodka of the movie, which is due for cinematic release next November from Sony Pictures Entertainment.
The news will be something of a relief for Bond fans: In previous movies the spy had been seen (implausibly) drinking Heineken and (more plausibly) Smirnoff. Fans tend to forget he drank Red Stripe in the first movie, Dr. No. The arrival of Belvedere will therefore pull Bond upmarket a bit.
Sitting down with Business Insider at a suitably secretive London location this week, Belvedere Vodka president Charles Gibbs told us the partnership marks the brand’s “biggest” marketing push to date, although he declined to divulge financial details. It is hoped the partnership will raise awareness of the brand globally and highlight Belvedere vodka’s quality credentials.
To kick off the partnership, Belvedere has created two (very large) 1.75l limited edition bottles, which it will showcase at a launch party at London’s Film Museum tonight (December 15.)
The M16 bottle pays homage to 007′s HQ, swapping the signature Belvedere blue ink with the colour of green ink used by M16 officials to sign documents. Belvedere has also replaced the iconic Belvedere Palace that appears on its bottles with an etching of the M16 building. Only 100 of this bottle will be made, but they won’t be available to buy. Instead Belvedere plans to gift them to “Bond aficionados” and put them up for charity auctions.

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